
For over half a century, one figure has been a constant presence on the sidelines of Chicago Bulls home games, sporting the number one with pride and a mischievous spirit. However, the rafters of the United Center are about to get a little more crowded, and the floor is about to look a little different. In a move that highlights the deep respect the organization holds for its legends, Benny the Bull has officially retired his iconic No. 1 jersey to honor the career and legacy of former MVP Derrick Rose.
A Historic Gesture for a Chicago Legend
The decision comes on the heels of the Chicago Bulls officially retiring Derrick Rose’s No. 1 jersey, a tribute to the man who revitalized the franchise in the post-Jordan era. Rose, a Chicago native who became the youngest MVP in NBA history in 2011, is synonymous with the number one in the eyes of Bulls fans worldwide. To ensure that the number remains exclusively associated with Rose’s high-flying dunks and clutch performances, Benny the Bull decided it was time for a change of his own.
Since his debut in 1969, Benny has been one of the most recognizable mascots in professional sports. While players have come and gone, Benny’s No. 1 remained a staple of the United Center experience. By stepping aside and choosing a new number, the mascot is participating in a rare and significant gesture that underscores the gravity of Rose’s impact on the city of Chicago.
The Evolution of Benny the Bull’s Identity
The transition marks the end of an era that lasted 55 years. Benny the Bull first donned the No. 1 jersey in 1969, long before Rose was even born. Over the decades, the mascot has seen championships, rebuilds, and the rise of various superstars, all while serving as the primary entertainer for the Chicago faithful. The decision to change numbers was not made lightly, as the mascot’s identity has been tied to that specific digit for generations of fans.
According to the team, Benny will now wear No. 69. The choice is a direct nod to the year of his inception—1969—honoring the mascot’s own history while clearing the path for Rose’s legacy to stand alone. This shift allows the franchise to maintain its traditions while evolving to respect the modern history made by the "Windy City Assassin."
Derrick Rose and the Significance of the Number 1
To understand why this change is so significant, one must look at what Derrick Rose meant to the Chicago Bulls. Drafted first overall in 2008, Rose wasn't just a talented player; he was a hometown hero who carried the weight of a legendary franchise on his shoulders. His Rookie of the Year campaign followed by three All-Star selections and an MVP trophy solidified his place in the pantheon of Bulls greats.
During his peak, the No. 1 jersey was the top-selling jersey in the NBA, representing a brand of explosive, fearless basketball that captivated a new generation of fans. When the Bulls announced they would retire his jersey, it was clear that No. 1 would never be worn by another player. However, the fact that the team’s mascot—a permanent fixture of the organization—also chose to vacate the number speaks volumes about the organization-wide respect for Rose.
A New Era at the United Center
As the Bulls move forward, the sights at the United Center will feel slightly different. Fans attending games will now see Benny the Bull sporting his new No. 69, a change that will likely become a trivia staple for years to come. The mascot’s willingness to adapt serves as a bridge between the team's inaugural years and its modern achievements.
The retirement of Rose’s jersey and Benny’s subsequent number change serve as a reminder of the power of sports icons. While jerseys are just fabric and numbers are just digits, in a city like Chicago, they represent the blood, sweat, and tears of athletes who gave everything to the game. By retiring the No. 1 across the board, the Chicago Bulls have ensured that the legacy of Derrick Rose remains untouched and unparalleled.
Key Facts About Benny the Bull’s Change:
- Original Number: 1 (Worn since 1969)
- New Number: 69 (In honor of his debut year)
- Reason for Change: To honor the retirement of Derrick Rose's No. 1 jersey
- Rose's Accolades: 2011 NBA MVP, 3-time All-Star, 2009 Rookie of the Year
Sources & Original Reporting


