The NFL's "Super Bowl week" for social media departments has officially arrived as the league prepares to unveil the 2026 regular-season schedule, according to Adam Schefter of ESPN.
This week marks one of the most significant milestones of the NFL offseason. While the opponents for every team were determined at the conclusion of the previous regular season, the upcoming release will provide the specific dates, kickoff times, and broadcast partners for all 272 games. This includes the highly anticipated international series, holiday doubleheaders, and primetime windows for Monday Night Football, Sunday Night Football, and Thursday Night Football.
Social media teams across all 32 franchises have reportedly spent months preparing creative and high-production value video reveals to coincide with the league-wide announcement. These reveals have become a competition in their own right, with teams vying for the most viral content to engage their fanbases before tickets officially go on sale for the new campaign.
The official schedule drop is typically accompanied by a primetime television special on NFL Network and various digital platforms, detailing the path to Super Bowl LXI.
This is a developing story. Check back for updates.
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